Do you ever feel overwhelmed by too many options when you're trying to decide? You're not alone! It turns out that having too much choice can actually make it harder for us to decide. This phenomenon is known as “choice overload” and it's a real thing. When customers are faced with too many options, they can feel paralyzed and end up not deciding at all.
So, what can we do about it? Well, one solution is to limit the customer options and focus on what's crucial to them. By doing this, we can avoid the stress and anxiety that comes with choice overload. So next time you're planning a marketing pitch, remember that sometimes less is more!