Not being clear: Are you sure you’re communicating the right message? Are you confident that the person on the other side understands what your product is about, and what benefit they will get?
Not delivering a transformation: Your customer has two lives. One before your product, and one after your product. They must feel that after buying from you, their life will be better.
Lack of credibility: If a stranger came up to you and offered to sell you a $100 bill for $5, what would be your reaction? Skepticism… right? If you don’t have trust, you can’t even sell with a discount.