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A successful business person should be alert to the potential for new markets. Diversification is the best way to stay at the forefront of a constantly changing marketplace.  By diversifying, you will be able to insulate your business from the adverse effects of these changes by adapting your business and keeping ahead of your competition.  There is always the potential for a brand-new market sector to generate even more dollars in sales! 

You can often find new markets without delving into obscure sectors.  It is possible for you to discover marketing niches within your current market palette.  With a little thought, it will be simple for you to develop subdivisions of your existing market into several more narrowly defined markets. 

For example, an online marketer may notice that a significant number of its prospects are stay-at-home moms and retirees. They start with a few targeted advertisements directed at the appropriate people. Then they set up a couple of additional web pages focused on stay-at-home moms and retirees, linked from their home page. In next to no time, they will have not only customized their markets, they are likely to see a noticeable increase in sales.

You don't have to be intimidated by clever competition and new technology, when you stay on the leading edge and make changes along with it.