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Ever wondered why some of the most profitable companies thrive in the most competitive markets? It's all about the thrill of the competition and the vast opportunities it brings. Let's dive into the fascinating world of business and explore why the most competitive markets often yield the highest...

Video is king when it comes to creative content marketing, and that’s not going to change any time soon, but that doesn’t mean you have to invest thousands into your video marketing. You can start small by sharing (and learning from) others’ videos and when you’re ready, you can move on to creating mid...

If you are a local business, it can be difficult to tell if your online efforts are driving offline conversions. To help make your life easier, simply set your “get directions” page or tab as a destination URL goal in Google Analytics. With this type of data, you can build a somewhat reliable attributi...

If you’re looking to boost your sales and create a buzz around your products, you’re in the right place. Today, we’re diving into a fantastic strategy that can transform your cash register area into a dynamic showcase for your best products. Let’s explore how you can wow your customers both online a...

Mobile credentialing technology refers to the use of smartphones as a means of authentication and access control. This technology allows users to gain entry to secure areas or systems using their mobile devices instead of traditional physical credentials, such as key cards or badges. Key Featur...

The other night, I was sitting patiently painting dozens of rows of braid on a Napoleonic Officer's tunic. The job seemed to take hours. It occurred to me that instead of feeling frustrated at such a mind boring task, I was quite enjoying it. With some music in the background and a cup of coffee nearby, I...

The internet has become a vital part of our lives, offering convenience and access to a vast array of services. However, this digital landscape also presents opportunities for criminals to exploit unsuspecting users. One common tactic employed by these fraudsters is phishing, a deceptive pract...

We live in a world where the internet puts a vast amount of information at our fingertips. It's amazing! We can learn about anything, from the history of the Roman Empire to how to bake the perfect sourdough bread. But with all this information comes a big problem: not all of it is accurate. Think about i...

People want to feel like they're choosing to buy something on their own, without feeling like they're being pushed into it. It's like when you're out shopping, and you walk into a store and the salesperson immediately starts bombarding you with all the reasons why you should buy their products. When...

Do you ever feel overwhelmed by too many options when you're trying to decide? You're not alone! It turns out that having too much choice can actually make it harder for us to decide. This phenomenon is known as “choice overload” and it's a real thing. When customers are faced with too many options, the...

There are tons (and I mean tons) of observances and awareness causes that are allotted to specific months of the year. There’s Domestic Abuse Awareness Month, National Compliment Day, Financial Literacy Month, and the list goes on. These themes and observances give you the opportunity to add a tou...

Video is king when it comes to creative content marketing, and that’s not going to change any time soon, but that doesn’t mean you have to invest thousands into your video marketing. You can start small by sharing (and learning from) others’ videos and when you’re ready, you can move on to creating mid...

Scams are a persistent issue in communities across the globe, and it's crucial to stay informed about the latest fraudulent schemes that could affect you and your loved ones. Recently, there has been an uptick in text message scams, particularly one involving fake speeding tickets in school zones...

We all know that plants need sunlight to thrive, but what about our indoor buddies? It can be tricky to figure out just how much light they need, especially if you're not a seasoned plant parent. So, let's talk about light! Different plants have different needs. Some are sun-worshippers, while oth...

Let's face it, nobody wants to be a victim of a break-in. It's a violation, it's stressful, and it can be a real pain to deal with. But the good news is, there are things you can do to make your home less appealing to burglars. Think of it this way: burglars are lazy. They're looking for the easiest target...

In recent weeks, the issue of food bank shortages has become a hot topic, raising alarms among community members and advocates alike. With shelves appearing increasingly bare and the demand for assistance on the rise, many are left wondering what’s happening and how they can help. Reports from var...

When starting your own business, thoroughly research and understand who or what your target audience is. That may sound obvious, but lacking solid descriptions of your target customers may lead to business failure. Analyze relevant demographic data, current consumer behaviour, market trends...

Translating your website is a great way to reach more people. Think about it: you're browsing the web, and you stumble upon a website that's only in a language you don't understand. You probably just click away, right? That's why it's super important to have your website translated into different l...

Project planning and task management are essential for achieving success in any endeavour. Whether you're leading a team or working independently, a well-structured approach can streamline your workflow, enhance productivity, and minimize stress. Here are five golden rules to guide you thro...

To some marketers, promoting a product without a bonus is ill-advised. They assume the product has a certain value. By bundling a bonus with the product, that value increases. How could it not? Two decades of psychological studies have reached an interesting conclusion. If consumers feel the bon...