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To be successful, savvy marketers must constantly be looking for new ways to expand their business. They know their company, are sure their customers will come through for them, and understand that a financial downturn offers advantages not seen during economic booms.

You will have already made your customers aware that you have great products and provide satisfactory service. During a slow economy, they will trust you to continue to serve them. When you think about it, you will realize that it is much easier to make sales to someone who already has a business relationship with you.

You must use every opportunity to increase your sales volume within your existing customer base. If you have a product that complements one they are currently purchasing, you can offer it to them in a display at the checkout. This is a well proven and highly effective way to increase your sales. It could surprise you just how many additional sales you can generate from those who are already buying from you.