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Justifying higher prices
(Preview)
Don't be put off when a potential customer tells you that your product or service is too expensive. The truth is that most of your customers could afford to pay. It's just that they are hoping to find a better deal somewhere else, or possibly, one which may offer them more value for their dollar. Althoug...
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Adam
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155
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Door closers in Dufferin County
(Preview)
Given the range of weather conditions in Dufferin County, it is important to have properly working door closers on your wood or metal doors in all types of buildings. This will assure security, help to meet fire codes and even conserve energy. Consider these factors when planning the installation o...
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locksmith
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170
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Crafting strong headlines
(Preview)
Whether it be an email subject line or a blog or social media headline, or a headline for a letter or a postcard, laying the foundation for a strong headline is essential. It’s not unusual for a seasoned copywriter to spend 30-50% of their writing time on the headline alone…and coming up with twenty or m...
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jason
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169
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An easier way to increase sales
(Preview)
To be successful, savvy marketers must constantly be looking for new ways to expand their business. They know their company, are sure their customers will come through for them, and understand that a financial downturn offers advantages not seen during economic booms. You will have already made y...
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CDavis
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154
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What does it take to be a cut above the rest?
(Preview)
Here are some of the things you can think and improve on that should be enough for a week. 1. Know your purpose Are you wandering through life with little direction—hoping that you'll find happiness, health, and prosperity? Identify your life purpose or mission statement, and you will have your own u...
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James Doan
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171
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In praise of repeat customers
(Preview)
I realize that repeat customers are a lucrative part of any business. I want to be clear here - I’m not telling you to abandon new customer acquisition efforts. Every business should have both Customer Acquisition and Customer Retention marketing programs. But if you are like many businesses, you f...
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Adam
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162
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Key cutting service
(Preview)
I have seen over the years just how often the supposedly simple act of getting a key copied has caused frustration and countless trips to various places trying to get even one copy that will actually work! Most key duplicating machines in hardware stores and other outlets operate for indeterminate t...
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locksmith
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160
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Let's look at project planning and task management
(Preview)
The first step in effective planning is deciding what you need to do and in what order. This is true whether you have many projects or several steps within one large project. When you receive a large project, your first impulse may be to tackle it all at once. Instead, investigate how to scale it down int...
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jason
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173
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Offer additional impartial content in your marketing
(Preview)
When you are looking to make a purchase, how much research do you do on your own compared to the information you rely on getting from salespeople? Consumers value impartial input. When the customer goes silent in the middle of the sale process, it used to signal that something was wrong. Today, it ofte...
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CDavis
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149
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Telecommuting strategies can enhance employee effectiveness
(Preview)
It is sometimes not possible for all the employees of any organization to come together. Still, people need to share ideas and information more than ever. More businesses are using telecommuting strategies. It is easy to overlook employee development and training. Top-performing companies wil...
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James Doan
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152
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Replace or upgrade door hardware
(Preview)
When you are considering new lock hardware for your home or commercial establishment, you should know that there are different grades of hardware. Most residential door hardware is rated Grade 3. They function well enough, but are not usually strong enough to resist a criminal breaking in. Grade 2...
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locksmith
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166
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Promote your business with storytelling
(Preview)
Storytelling has become a vital business skill. One commentator has called it 'the biggest business skill of the next five years.' Storytelling has always been a staple of advertising. You could compare it to a recent evocative McDonald's or Budweiser commercial. Even political advertising h...
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Adam
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167
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Avoid generalizations
(Preview)
“Everyone experiences FOMO, fear of missing out,” I read recently in a business book. A dozen pages on how to overcome this debilitating malady followed. Fear of missing out is an experience of anguish at the idea that others are enjoying something that you are not. Many marketers take advantage o...
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jason
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181
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How can you keep your business growing?
(Preview)
Have you ever considered what distinguishes small businesses that achieve sustained growth from those that do not? First, realize there are no strategies that will lead to guaranteed growth. There are seven specific areas in which growth companies concentrate their efforts. 1. Strong sense of p...
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CDavis
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164
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A more efficient time management strategy
(Preview)
Business Time Management simply means business planning with definite milestones of achievement of overall success. Thus, both at the planning stage, and the performance stage, do not lose sight of the rare and limited resource of time and the importance of doing everything as per schedule withi...
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James Doan
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180
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Repurposing customer testimonials
(Preview)
If you already have customer testimonials, with just a little time and effort you can turn them into in-depth case studies. Identify blurbs that represent a valued client type or that indicate a certain need was satisfied. Ask those buyers: 1)What was the problem or goal that prompted you to buy fro...
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Adam
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145
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The educated locksmith
(Preview)
Today, the locksmith has more to choose from in the way of education than could have been imagined a few years back. A whole variety of institutions and organizations offer courses, seminars, and workshops on different locksmithing subjects. In this field, knowledge is essential because the more...
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locksmith
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158
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Perfecting procrastination
(Preview)
Everyone, to some degree, procrastinates. We all put off things that we don't want to do. That doesn't mean we do nothing. Most procrastinators get plenty done. But it isn't what is most important or urgent. Procrastination is the art of doing something besides the more critical things to do. There i...
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jason
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156
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Building trust in your website
(Preview)
Up-to-the-minute thrillers now sometimes include a scene where schemers concoct a fake company, complete with a pretty website and false backstory. Potential customers know this kind of scam is possible. That's why you must provide as many “this is real” signals as you can to earn the confidenc...
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CDavis
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0
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151
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Customers deserve the best service
(Preview)
Not long ago, I awoke to find that I had not optimized the work that I had done on my website over the previous two days. The user interface was not as intuitive as it could and should have been. It needed to be revised. It is tempting to ignore such thoughts. The gap between how it is and what it could and sho...
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James Doan
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183
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